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"What Brand is Your Therapist?"

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Dr. Richard Grossman:
Hi everybody,

Here's an interesting article from the New York Times (written by a therapist) on the shift occurring in the business world of psychotherapy:

"What Brand is Your Therapist?" by Lori Gottlieb (11/23/2012)

http://www.nytimes.com/2012/11/25/magazine/psychotherapys-image-problem-pushes-some-therapists-to-become-brands.html?pagewanted=all&_r=0

I've been spending the last 24 hours trying to think of my "brand".  So far, no luck.  I thought of "Kleenex Dispenser"--that happens a lot, and I think it's kind of unique to have a brand within a brand.  But then I figured that didn't do my work justice.  Can anyone help?  Otherwise, I may have to hire a "branding consultant."   :wink:

Richard

BonesMS:
Hi, Richard.

This has started me thinking about the rest of us on this Board finding "brands" for ourselves....."Solution Seekers"?  "Path Finders"?   :wink:

From my perspective....it's not a situation where a client walks into a therapist's office and the therapist hands out answers to problems like lollypops.  Both are pioneers exploring unknown territories in search for that elusive goal of finding.........peace?  Tranquility?  Re-integration?  Wholeness?  Inner Child Healing?  The possibilities are as infinite as the Universe itself.

Bones

sKePTiKal:
OK, I'll play since I need to think about something other than my own current mess right now.

In an ideal world, a T is like a guide who helps people walk the path of self-knowledge, self-reflection and personal relationship with one's self. T is like a Lewis & Clark type expedition through one's personal and emotional history... and sometimes, because of the time that's elapsed between an original wound and the present... it's possible to then treat the scar-tissue... plastic surgery for the heart/brain.

Sometimes, there's some remodeling work that gets done to the self; sometimes simply learning to accept that self - warts & all - and learning (finally) that it's OK to be "you"...

But I like the brand image of a professional early american explorer (star trek might fit here too though)... who, along with the person who contracted their guide and survival skills... undertake a journey through uncharted territory together. There's risk, there are discoveries, a lot of long schlogs through the muck, and some easy downhill meadows filled with gentle sweet breezes and wildflowers. Some dangers lurking... but survivable dangers. Adventure, even treasure!

But the T is the mountain man who knows which berries to eat, which plants to leave alone, and where to find water... build shelter... and survive the unpredictability of life.

Guess I need a weekend treat of back to back westerns, huh?  ;)

Dr. Richard Grossman:
Great idea, Bones and Amber!  “Explorer of Uncharted Territory”  I really like that!  (Now all I have to do is find two therapists by the names of Lewis and Clark to go into practice with, and we’ll be set for life…)

Lewis and Clark......................................................................................and Grossman
Explorers of Uncharted Territory


Thinking of you, Amber…

Richard

Dr. Richard Grossman:
Nice, tt!

Does this look about right?

Dr. Ricardo Grossmano

Presto Chango Psychotherapy

“Happiness in a blinko!”


I’m ready to print my business cards.

Ricardo

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