Dear Kelly,
I am in business myself and always feel a bit `scared' when more competition arises. One company started up early last year that completely ripped off several of my best designs, and advertised them in the same place as I do.
I did feel vulnerable about it. But I also thought, if that guy is so insecure that he can't even think up his own ideas, then hes not going to be much competition.
A year later, our business is still growing steadily and we are surviving. If he is taking away any of our business, I do not resent it. He probably has kids to feed, and we're doing ok. I still keep coming up with new ideas, but I am bit more careful with protecting myself now.
Good luck with you ultimatum kelly!
X bella