Remind 'em that they'll get what they pay for, Bones....
People who are self-employed are often perceived as not having a "real job" by others. This is nutz, because the self-employed do it all. Like the "Dave" character in the Staples commercials... I guess the grass looks greener: no boss, no meetings, no bean-counters, no annoying colleagues... but then, people also perceive the self-employed as taking a bigger risk. Maybe they're not, you know?
In reality, when someone takes a job with a company, one is STILL self-employed: you are trading off a few occupational hats (book-keeping, HR, insurance, taxes) to someone else for a more tightly defined list of daily job responsibilities and a paycheck.