""""Social effects of attractiveness
When a person is seen as attractive or unattractive, assumptions are brought into play. Across cultures, what is beautiful is assumed to be good. Attractive people are assumed to be more extroverted, popular, and happy, and attractive people do tend to have these characteristics. However, this is probably due to self-fulfilling prophecy; from a young age, attractive people receive more attention that helps them develop these characteristics.[33][34]
Physical attractiveness can have real effects. A survey conducted by London Guildhall University of 11,000 people showed that those who subjectively describe themselves as physically attractive earn more income than others who would describe themselves as less attractive.[35] People who described themselves as less attractive earned, on average, 13% less than those who described themselves as more attractive, while the penalty for being overweight was around 5%. Another study indicated that physical attractiveness in men plays an even larger role for salary than it does for women, contributing as much as 40% to earnings. It is thought that these figures are similar around most of Europe, including France, Germany and Spain. It is important to note that other factors such as self-confidence may explain or influence these findings as they are based on self-reported attractiveness as opposed to any sort of objective criteria; however, as one's self-confidence and self-esteem are largely learned from how one is regarded by their peers while maturing, even these considerations would suggest a significant role for physical appearance.
The discrimination against or prejudice towards others based on their appearance is referred to as Lookism.
Many have asserted that certain advantages tend to come to those that are perceived as being more attractive, including the ability to get better jobs and promotions, receiving better treatment from authorities and the legal system, having more choices in romantic partners and, therefore, more power in relationships, and marrying into families with more money.[36][33][34]
Both men and women use physical attractiveness as a measure of how 'good' another person is. However, in terms of sexual behavior, some studies suggest little difference between men and women. Symmetrical men and women have a tendency to begin to have sexual intercourse earlier, to have more sexual partners, to engage in a wider variety of sexual activities, and to have more one-night stands. They are also prone to infidelity and are more likely to have open relationships.[37] Symmetrical men and women are also best suited for their environment, and their physical characteristics are most likely to be inherited by the next generation.[38][39][40][41]